Tuesday, September 14, 2010
(The Wellness Revolution is now an integral component of the SDI industry as we progress into this 21st Century.)
While working in China as a salesperson for Colgate between 1915 and 1927, Carl F. Rehnborg observed that urban dwellers showed terrible signs of malnutrition, but that this malnutrition was not as widespread among the poorer citizens in rural areas. He began to study the relationship between health and nutrition and realized that there were many plant-based substances critical to the human diet. He thought about making a plant-based supplement for the human diet and, on returning to the United States in 1927, set up a laboratory on California's Balboa Island to study which such supplements were needed.
The more Rehnborg studied, the more he could see that the average person needed a single simple solution to the complex problem of dietary supplementation.
After years of research Rehnborg came up with the then-revolutionary idea of combining every needed mineral and vitamin into a single product. He called his company California Vitamins and produced one of the world's first multivitamin/multimineral food supplements in 1934. The name of the product and the company was changed to Nutrilite in 1939.
Back then, the concept of a single food supplement containing many different vitamins and minerals required a great amount of customer education—especially to a public just learning that vitamins existed. Moreover, since Nutrilite's new multivitamin/multimineral product was a hybrid between a food and a medicine, it wasn't carried by either traditional supermarkets or pharmacies.
In order to distribute his product, his wife suggested that Rehnborg set up his own sales force of people—people who were already zealous consumers of Nutrilite themselves. This strategy created a constant need for Nutrilite to recruit and train new salespeople as the company expanded.
In 1945, Rehnborg and his two main distributors came up with another idea that not only revolutionized the marketing of his nutritional supplements but also created a whole new multibillion dollar distribution industry.6
Rehnborg's second revolutionary idea was a marketing plan that would allow salespeople both to sell the Nutrilite product and to recruit and train new salespeople—earning one line of income from their product sales and another line of income from the sales of the people they recruited and trained.
Each individual salesperson, now called a distributor, would be treated equally by the company based solely on their sales and the sales of the people they recruited. When the sales of an individual salesperson reached a certain level, they could break away from the person who recruited them and become direct distributors for the company themselves.
In 1949, two young entrepreneurs from Grand Rapids, Michigan, Jay Van Andel and Rich DeVos, purchased a Nutrilite sales kit and quickly rose to the highest sales levels in the company. Ten years later, while keeping their existing Nutrilite sales business, Jay and Rich started a new company to sell household products based on a similar marketing plan. They called their new company Amway, for "American Way." In 1973, Carl F. Rehnborg passed away at age 86, and Amway purchased Nutrilite Products, Inc. Today, Nutrilite is still maintained as a separate corporate entity and, with several billion dollars in annual sales, is one of the largest vitamin/mineral/supplement manufacturers in the world.
Rehnborg successfully used technology to solve a problem with our food supply (lack of vitamins and minerals) that had been created by another technology (food processing). There are thousands of entrepreneurial opportunities today to solve similar problems created by our processed and fast-food industries.
This article is originally published at this website:
Saturday, September 11, 2010
The training and marketing arm of the UsuryFree Network is called ‘TheU’ (denoting the first letter in the words ‘Usury’ and ‘Usuryfree’ and in reference to ‘You’ re-educating yourself about the evil and immoral aspects of usury and becoming an active usuryfree creative and motivating others to do the same.
TheU offers private consultations as well as workshops/seminars designed to (a) raise awareness about how the design flaw of usury creates poverty, scarcity and lack, and (b) how the usuryfree community currency movement when twinned with the SDI (Self Directed Income) industry offers a unique opportunity to cultivate the pathway to financial independence and attain the ultimate experience of usuryfree living.
TheU is focused on re-educating people to become usuryfree creatives and then succeed as SDI entrepreneurs while overcoming the challenges posed by our orthodox, economic system of usury-based debt money.
Besides offering workshops/seminars and private consultations, TheU also co-sponsors events for UsuryFree Week, scheduled from November 13th to 19th, each year. During UsuryFree Week, active and noteworthy personalities within the SDI industry and/or the usuryfree community currency movement will be invited to join TheU Partners – the top 13 leaders who are dedicated to twinning the optimal concepts from the SDI industry and the usuryfree community currency movement.
Only the highest-ranked leaders in the SDI industry and the usuryfree community currency movement will be nominated and invited to join as TheU Partners.
It is the intention of usuryfree creatives and SDI entrepreneurs who are coming together as UPartners to become the ultimate team of people dedicated to experiencing the reality of usuryfree living while creating a Portfolio developed from multiple sources of earnings within the SDI industry.
Indeed, it is time for SDI entrepreneurs and usuryfree creatives to join together and network locally and globally to strengthen our potential for the mutual benefit of all who choose to participate.
“I see usuryfree creatives doubling as successful SDI entrepreneurs who are dedicated to advancing the mission of forever abolishing usury and enjoying the ultimate experience of usuryfree living.” – Tom J. Kennedy
For more information contact: TheU and TheU Partners, The UsuryFree Network, P. O. Box 9333, Ottawa, Ontario, Canada K1G 3V1 Tel: 1.888.NOUSURY